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7-eleven web article

Spenn expands its ecosystem: Launches earning and use at Narvesen and 7-Eleven

The Spenn universe is growing. Members can both earn and use Spenn at Narvesen and 7-Eleven across the country.

Published: 3 maj 2026

The launch marks an important step in integrating Spenn points into Reitan Retail’s customer engagement programmes. With high frequency and broad presence, Narvesen and 7-Eleven open up the Spenn ecosystem to many more customers, who can now earn and use Spenn with brands they already use in everyday life.

Earlier this year, Spenn earning was introduced on car washes at Uno-X. Customers can already earn and use Spenn with Norwegian and Strawberry, as well as earn with more than 100 partners across the Nordics.

This is an important step in making Spenn more relevant in everyday life, not just for those who travel frequently or stay in hotels. When you can also earn and use points in daily situations, both the value and usage increase significantly, says Christoffer Sundby, CEO of Spenn Group.

With Narvesen and 7-Eleven on board, Spenn Group takes another step towards becoming a natural hub for loyalty, where network effects create value beyond what individual companies can achieve on their own. Points earned from a coffee at Narvesen or a stop at 7-Eleven can later be used for travel with Norwegian or stays with Strawberry — and vice versa — seamlessly, without the need to convert between different types of points.

Narvesen and 7-Eleven are a natural part of everyday life for many Norwegians. With Spenn points, we can give customers more value in these moments, while connecting to a broader ecosystem of exciting brands that offer flexibility and more choice, says Madelain Meyn, Brand Manager at Reitan Convenience.

Through this launch, customers get simple and concrete ways to both earn and use Spenn:

Narvesen

Earn Spenn on:

  • Hot drinks – 32 Spenn
  • Wrap – 79 Spenn
  • Hot dog – 25 Spenn

Use Spenn on:

  • Breakfast deal – 490 Spenn
  • Pizza slice – 390 Spenn
  • Frus 0.5L – 350 Spenn
  • Kolonihagen Sparkling – 330 Spenn

7-Eleven

Earn Spenn on:

  • Hot drinks – 32 Spenn
  • Pizza slice – 39 Spenn
  • Mixed bucket – 99 Spenn

Use Spenn on:

  • Large grill sausage – 550 Spenn
  • Coffee + bun – 490 Spenn
  • Red Bull 250 ml – 360 Spenn