Tre selskaper, én visjon

Strawberry, Norwegian and Reitan Retail with one vision: make loyalty programmes more attractive and effective. Spenn Group is a technology company building and operating a loyalty platform with flexible points for an ecosystem of leading consumer brands.

Geir Karlsen, Ole Robert Reitan, Petter Stordalen, Christoffer Sundby

THE SPENN OWNERS

Three strong companies

Strawberry

Strawberry is a leading brand in Nordic hospitality. Founded by Petter A. Stordalen, a Norwegian investor and hotel entrepreneur. With over 225 hotels, it offers a universe of experiences, promising to make life more fun, meaningful, and exciting.

Norwegian Air Shuttle

Norwegian is one of Europe’s largest low-cost airlines. Founded in 1993 as a Norwegian domestic airline, it has stayed true to its core value: offering affordable tickets to everyone and enabling people to travel smarter with more freedom of choice.

Reitan Retail

Reitan Retail is a leading retail company in the Nordics and the Baltics. With over 3,500 locations, more than 2 million daily customer interactions, and strong brands like REMA 1000, Narvesen, 7-Eleven, and Uno-X, they’re part of everyday life.

Spenn are flexible points you can earn, collect and use across leading brands in the Nordics.

Spenn is developed by Norwegian, Strawberry and Reitan Retail – with a shared vision to make loyalty programmes more attractive and effective.

ABOUT THE SPENN TEAM

Management

Christoffer Sundby

Senior executive with extensive experience from retail, F&B, healthcare, and airline industry. Formerly Chief Marketing and Customer Officer at Norwegian Air. Former McKinsey Associate and Olympic sailor. MSc in Business & Administration.

Alexander Munch-Thore

Senior executive with extensive experience as Senior financial and industry advisor. Former CEO to three large Scandinavian Family offices. MSc Business Administration, and HBS AMP.

Louisa Hughes-Espedal

Experienced leader with over 20+ years in insurance and airline industry. Currently focused on people & culture, program Management, customer care, L&D and Sustainability. MSc in Business & Administration.

Kristian Kolstad

Senior product and technology leader with 20+ years of experience in digital product development across SaaS, hospitality, and simulation. Currently focused on enhancing digital experiences with an advanced loyalty platform. MSc in Computer Science.

OWNERS

Our owners

Spenn is available with Strawberry, Norwegian and Uno-X – and coming soon to REMA 1000, Narvesen and 7-Eleven. In addition, you can earn points with over 100 other brands in the Spenn app.

For partners

Are you interested in becoming a Spenn partner?

Reach out to our partner team at becomepartner@spenngroup.com