Norwegian & Strawberry
Creating the first ever Nordic loyalty currency
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THE SPENN OWNERS

Our founding partners

Norwegian Air Shuttle

Norwegian Air Shuttle, also known as Norwegian, is Norway’s leading airline. Founded in 1993 as a regional airline, we’ve grown to become one of Europe’s largest low-cost carriers. From the beginning, our core values have been to offer affordable fares for all, and to make sure customers enjoy value and choice throughout their journey.

Strawberry

Strawberry is a leading name in Nordic hospitality. The group was founded by Petter A. Stordalen, a prominent Norwegian investor, real estate developer, and hotel entrepreneur, and now has over 225 hotels across the Nordics. Our customers enjoy a universe of experiences, with the Strawberry promise to make life more fun, meaningful and exciting.

The best of both worlds

ABOUT SPENN TEAM

Management

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Christoffer Sundby
Senior executive with extensive experience from retail, F&B, healthcare, and airline industry. Formerly Chief Marketing and Customer Officer at Norwegian Air. Former McKinsey Associate and Olympic sailor. MSc in Business & Administration.
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Alexander Munch-Thore
Senior executive with extensive experience as Senior financial and industry advisor. Former CEO to three large Scandinavian Family offices. MSc Business Administration, and HBS AMP.
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Kristian Kolstad
Senior product and technology leader with 20+ years of experience in digital product development across SaaS, hospitality, and simulation. Currently focused on enhancing digital experiences with an advanced loyalty platform. MSc in Computer Science.
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May Haukedahl Wilson
Senior leader with over 10+ years in the airline loyalty industry. Currently focused on strategic partnerships, sales, and customer insights. MSc in Strategic Marketing.
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Sondre Wassås
Loyalty program expert with 20+ years of experience from loyalty and retail industry. Currently focused on using data and technology to enhance user engagement. MSc in Economics and Administration.
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Louisa Hughes-Espedal
Experienced leader with over 20+ years in insurance and airline industry. Currently focused on people & culture, program Management, customer care, L&D and Sustainability. MSc in Business & Administration.

“We currently offer a universe of exciting experiences and an attractive loyalty programme with fantastic partners. Strawberry’s ambition is to be relevant to more people more often. Uniting two companies with Nordic roots and histories to create a common loyalty currency is part of reaching this ambition. This will be a game changer for members and guests.”

Petter A. Stordalen, owner and founder, Strawberry
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“Spenn offers multiple benefits to members. A common loyalty currency that can be used across different loyalty programmes, greater engagement across a growing range of companies, and a wider selection of products and services. As more partners come on board, we’ll be offering increasingly personalised member benefits .”

Geir Karlsen, Norwegian Air Shuttle